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Holzweiler Showroom

Boring Visitor Chairs at a marble table in the Holzweiler showroom, beside a clothing rail and flowing beige curtains.

Boring Visitor Chair_ combined in the showroom with marble tables and flowing curtains.

Boring Collection visitor chairs around marble tables in the Holzweiler showroom at Lysaker Brygge, designed by Snøhetta.

Project Holzweiler Showroom
Location Lysaker Brygge, Norway
Architect Snøhetta, Manon Tardieu Senior interior architect
Furniture Boring Collection and D-Chair
Photography Calle Huth

Snøhetta, a transdisciplinary design practice including architecture, landscape architecture, interior design and product design, has created a new home for fashion brand Holzweiler just outside Oslo.

The headquarters has been designed as a multifunctional space, housing both a showroom and a design studio, as well as offices where the team works.

The renovation transformed an open space into an inviting and flexible place that facilitates the presentation of Holzweiler's fashions and adapts to the brand's ever-changing needs across seasons and collections.

Founded in 2012 by siblings Susanne and Andreas Holzweiler, Norwegian fashion house Holzweiler focuses on creating timeless collections.

Curved oak display plinth with checked blankets in the Holzweiler showroom, D-Chairs at the round oak table behind.

D Chair_ in the regular version black wood.

Four Boring Visitor Chairs around a marble table with pale blue legs in the Holzweiler showroom, garment rails behind.

Colors and materials

The Visitor Chairs, part of the Boring Collection, are combined in the showroom with marble tables and flowing curtains that follow the curved shapes of the specially designed material tables.

The bespoke D-chair in coloured wood is a beautiful material addition to the serene and monochromatic showroom.

The Boring Task Chair and Boring desks are placed in the office area and blend in with the surroundings, which is what the Boring collection is all about.

The Boring Collection won the Milano Design Award 2016 for Best Concept 🏆

D-Chairs around a round oak table in the Holzweiler showroom, linen curtains dividing the concrete-floored space.

D-Chair_

Two colleagues meeting at a Boring Collection table in the Holzweiler HQ office, scarf displays in the showroom beyond.

The Boring Collection_ as used in the office and showroom of the Holzweiler HQ.
D-Chairs at a round oak table in the Holzweiler showroom, scarves draped over the curved oak display plinth behind.

D Chair_

Fashion sketches pinned above a Boring Collection desk in the Holzweiler design studio, garment rails alongside.

The Boring Collection_ barely visible, left and right in the photo, the Boring Collection is doing what it does best: adapting to its surroundings.